The Akshaya Patra Foundation, as it expands
and grows needs to develop itself as a good storyteller. Why you may ask? The
answer is Akshaya Patra is an NGO working with many stakeholders. Trustees,
advisors, donors, philanthropists, corporates, well-wishers, Government of
India and the State Governments, general public, teachers and most important
children are parts of what make Akshaya Patra. The onus to share and build
trust, to get support by being transparent about the organisation lies with the
organisation. Keeping up with new trends and making content and creative
exciting have brought good results besides generating awareness. It has won
accolades and awards for the Akshaya Patra.
Recently The Akshaya Patra Foundation won
Silver in the Summit
Creative Awards (SCA) 2015 for its Annual Report 2013-14. It’s for the third consecutive time Akshaya
Patra has won silver. Moreover this year Akshaya Patra received Gold for a film
called ‘The Possibilities’ which projects the essence and importance of the
core activity of the organisation at SCA. The award is to honour small and
medium sized agencies for their contributions to advertising.
The entries are judged by experts who
evaluated one against others in their category. This makes it a though
competition, where the winner truly stands out.
As the organisation strives hard to expand and
feed more children, the need to educate and inform the people is of utmost
importance to garner support to sustain and achieve its goal. The determination
and commitment to generate healthy communication have resulted in major
achievements besides bringing the desired intent of bringing awareness and the
support needed for Akshaya Patra to keep working towards its mission of feeding
5 million children by 2020.
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